Do you know what the main factors are for ranking a web page at the top of search engines? Keywords, quality content, and user behavior are indeed extremely important for SEO, but they mean almost nothing when your website is slow, insecure, or often unavailable. And very often the reason for all of this can be the hosting or server solution you have chosen. Here is what you need to consider or ensure so that “search engines like your site:”
Your website's speed plays a leading role
Loading time of a web page is crucial for achieving high rankings in search engines. This is because Google, Bing, Yahoo, and others want to provide a good user experience and be useful to their users. Keep in mind that in 2024, websites that load in up to 2 seconds are considered “fast”.
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If the hosting service you use does not support speeding up your website by using modern disks for lightning-fast access and processors for quick computational operations, it is very likely that you are losing ranking in search engines. When your website loads too slowly, the user may not see the content and leave immediately. And a high bounce rate automatically becomes a red flag for search engines.
See also: The consequences for your business if your site is slow
The parameters of your hosting or server service
It's important to match your website's load with the limitations of the service you use. Often, large websites and online stores fail simply because they cannot anticipate and respond to the user interest during active campaigns and traffic peaks. It's essential that your service provides enough resources (processor time, simultaneous connections, unlimited traffic, etc.), even in the case of unexpected spikes in load. Otherwise, your site could again become unavailable or too slow to be among the top results in user searches.
Consult with us for free to choose the most suitable service for your site.
Website and user protection
Complete user security and website protection also directly depend on the hosting solution you use. You should keep in mind that websites without encrypted connections (SSL certificate) are considered unreliable and risky by search engines. Without such a connection, you expose all your users' data to risk, which is unthinkable when you have an online store, ERP, CRM system, etc.
On the other hand, you also need reliable DDoS protection to prevent some of the most frequent hacker attacks on popular websites and platforms, aimed at causing their unavailability.
Maximum Uptime
Your website should always be accessible to users regardless of load, hacker attacks, or other factors that might disrupt its performance. It is crucial that the provider of your hosting service commits to maximum uptime, so your users and clients can always find you.
Why a VPS solution can improve your SEO results
Cloud VPS services give online businesses far greater opportunities to optimize their web projects’ performance and thus meet the high criteria for good ranking in search engines. Here are some of the benefits:
- Guaranteed resources for your online business and maximum website availability
With a VPS service, you get complete independence for your web project from other clients of the service, which means maximum online availability of your project without its performance being affected by loads from other projects.
- Greater security and protection for your project
Essentially, a Virtual Private Server (VPS) means that you have your own isolated online environment, where you are not threatened by compromised security of other clients of the service.
- Service flexibility
Let’s return to the example of overload during a high-traffic period for an online store or large website. VPS services allow for a much more flexible approach to resource management, making it easy and quick to scale the provided parameters as needed. This way your website has enough resources and maintains its normal operation and accessibility.
Additional benefits for AbsCloud clients
AbsCloud provides additional opportunities to improve and secure the operation of all online projects, which also contributes to their search engine optimization. Some of the specific advantages of ourVPS services are:
- Free SSL certificate, required for encrypting the connection between the user and the server
- Protection against DDoS and hacker attacks to ensure the smooth running of your online business
- Professional technical support and server monitoring so you can rely on proactivity and immediate response if necessary, so your web projects run uninterrupted
Now you have the opportunity to test AbsCloud servers with no risk for your business. Contact our team and find out how we can optimize your website’s performance to improve your SEO results right now.