Do you know the main ranking factors for a website to reach the top positions in search engines? Keywords, quality content, and user behavior are certainly of great importance for SEO, but they mean almost nothing when your website is slow, unsecured, or frequently unavailable. And very often, the reason for all this could be the hosting or server solution you have chosen. Here’s what you need to consider or ensure so that “search engines like your site:”
Your website’s speed is a top priority
The loading time of a web page is key for its ranking in search engines. This is because Google, Bing, Yahoo, and others want to provide a good user experience and be useful to their users. Keep in mind that in 2024, “fast” websites are considered those that load within 2 seconds.
Have you tested yours yet?
Order an independent speed analysis from AbsCloud right now.
If the hosting service you use does not help speed up your website by using modern storage for lightning-fast access and processors for quick computational operations, it is very likely that you are losing your search engine ranking. When your website loads too slowly, it's possible that the user won't even see the content and will immediately leave. And a high bounce rate automatically becomes a red flag for search engines.
See also: The consequences for your business if your website is slow
Hosting or server service parameters
It’s important to match your website’s load with the limits of the service you’re using. Often, large websites and online stores fail precisely because they cannot anticipate and respond to user interest in periods of active campaigns and traffic peaks. It’s essential that the service you use provides enough resources (CPU time, concurrent connections, unlimited traffic, etc.) even during unforeseen surges in load. Otherwise, your site can again end up unavailable or too slow to be among the top results in user searches.
Consult with us for free to choose the most suitable service for your site.
Website and user protection
The complete safety of your website’s users and its protection are also directly dependent on the hosting solution you use. You should keep in mind that websites without encrypted connections (SSL certificate) are considered unreliable and risky by search engines. Without such a connection, you expose all your users’ data to risk — which is unthinkable if you have an online store, ERP or CRM system, etc.
On the other hand, you also need to rely on DDoS protection to prevent some of the most common hacker attacks targeting popular websites and platforms, aiming to cause their inaccessibility.
Maximum Uptime
Your website should always be accessible to users regardless of load, hacker attacks, or other factors that may hinder its operation. It is crucial that your hosting provider is committed to maximum uptime, so your users and clients can always find you online.
Why a VPS solution can improve your SEO results
Cloud VPS services give online businesses many more opportunities to optimize the performance of their web projects and thus meet the high criteria for good search engine rankings. Here are some of the benefits:
- Guaranteed resources for your online business and maximum website accessibility
With VPS, your web project has full independence from other service clients, meaning your project enjoys maximum online availability, unaffected by load on other projects.
- Greater security and protection for your project
Essentially, a virtual private server (VPS) means you have your own isolated online environment, not threatened by compromised security of other service clients.
- Service flexibility
Let’s get back to the example of overload at an online store or large website. VPS services offer a much more flexible approach to resource management, allowing for easy and fast scaling when necessary. Thus, your website can use enough resources and maintain its regular operation and accessibility.
Additional benefits for AbsCloud customers
AbsCloud provides additional possibilities to improve and secure the operation of all online projects, which also contributes to their search engine optimization. Some of the specific advantages of our VPS services are:
- Free SSL certificate, mandatory for encrypting the connection between user and server
- Protection against DDoS and hacker attacks to ensure the regular operation of your online business
- Professional technical support and server monitoring, so you can count on proactivity and immediate response if needed, so your web projects work without interruption
Now you also have the opportunity to test AbsCloud servers without risk for your business. Contact our team and find out how we can optimize your website’s performance to improve your SEO results right away.