Case Study: How We Helped Ardes.bg in Their Black Friday Campaign
Although cloud technologies are extremely suitable for online stores and businesses, organizations in Bulgaria still lag significantly in integrating cloud solutions and digital transformation. In a previous article, we shared Eurostat statistics which show that Bulgaria ranks last among EU countries in cloud technology adoption in business.
Today we will share a good example from our practice about the benefits of cloud technologies that contributed to the successful Black Friday campaign of Ardes.bg – one of our clients and a leading online retailer of computers and laptops, office equipment and peripherals, home appliances, and more.
The Problem: Overloading of the Online Store
At the time when Ardes.bg began to conduct large-scale online promotional campaigns, the company was still relying on a provider specializing in shared hosting. Even though the online store was hosted on a dedicated server, it could not withstand the first significant spikes in user traffic during Black Friday. Subsequently, the server proved problematic even outside of peak times, which for the client meant missed opportunities, lower turnover, and dissatisfied customers. This is why the Ardes.bg team turned to AbsCloud seeking a better solution for their business.
The Solution: Proper Resource Allocation and Migration to Powerful Hardware
The AbsCloud team managed to analyze the project and necessary resources and offer a solution that preserved the used parameters, but ensured trouble-free performance for the client’s online store. We secured the project migration and restructured it to operate on more than one server, guaranteeing site stability and speed at all times regardless of traffic load.
Benefits for Our Client: More Turnover and Profits from Black Friday and All Future Campaigns
As a result of our intervention, the following Black Friday campaign for Ardes.bg was more successful than ever, with several-fold increases in sales, turnover, and ROI from their server solutions.
Subsequently, our specialists further restructured the client’s services and split the Ardes.bg online project into components across different servers, ensuring maximum flexibility and efficiency. Thus, during low-load periods, our client relies on fewer servers, whereas during promotions and campaigns, more servers are used to guarantee the stable performance of the online store and the ability to serve all business customers.
All these advantages played a key role in Ardes.bg’s record sales growth at the beginning of the COVID-19 pandemic, when consumers transitioned almost entirely to online shopping. During this period, many online electronics stores failed to meet increased demand or withstand the additional load, while our clients from Ardes.bg fully leveraged the benefits of our service to expand their business activity.
We also recommend ensuring that your online store is well prepared for Black Friday and other busy periods for your users, so you can meet demand and secure the maximum number of sales and satisfied customers. Contact the AbsCloud team for a free consultation and the right solution for your business needs.